Going Back to School - Free Essay Example

Sample details Pages: 2 Words: 698 Downloads: 4 Date added: 2017/09/12 Category Advertising Essay Tags: Homeschooling Essay School Essay Did you like this example? Wendy LeRay English Composition 121 Katie Newbanks 08/19/2009 I could probably name a thousand reasons why I decided to go back to school. But, the main reason is for my family. School is very important in our house. Don’t waste time! Our writers will create an original "Going Back to School" essay for you Create order Without education the only job out there is running a cash register for minimum wage. It is hard to make a living on $5. 25 per hour. Believe me, I know because I have tried to do it. I wanted to be able to provide a better life for my family. I want my kids to have more than I did growing up. Growing up my dad worked offshore until he got hurt and had to have back surgery. After that, my mom worked; I would go to school, come home to cook, and clean. It was hard, but I did it. I would wear hand me down clothes from my cousins, and they would go to school and tell the other kids. My kids deserve more than what child support can provide for them. It is hard waiting and wondering if it is coming in on time. If not then; bills get paid late, kids cannot do what they want, and I become the bad guy. While trying to better myself, I have started subbing so at least we have some money coming in. I found out while subbing that I love teaching and love the kids. I can honestly say that without state help I don’t know where I would be. I get food stamps which puts food on our table and in our stomachs. We are all three on the Medicaid program. This pays for doctor’s visits, the kid’s medicine, and pays most of my medicine. I have a co-pay to pay which is not much, thank God. If we didn’t have these programs I don’t know how I would make it. The kids also get free lunch from school. I am grateful for that because I do not know how I would get the money for both girls to eat at school. Although I am grateful for all the help I would also like to be able to do it by myself. Going back to school means I can better myself and in doing that, I can provide a better life for my family. It’s hard telling them no because we can’t afford it; or we can’t do anything without money. My mom lives with us and right now and she helps me. I want to be able to take care of her like I promised my dad I would. My mom never asks for anything and always puts my kids before herself. She lives on a fixed income and most of that pays the bills and gets the kids what they need. I want to take care of my mom because I promised my dad before he died that I would take care of her. I am also the only one who wants to take her in. My brother could care less where as I care. I want my mom to be able to spend her money on her and not my kids unless she wants too. Teaching is a perfect job for me as a single mom. I am off when the kids are out of school. We have the same holidays and summer time off. I am home in the evening when they are. My goal is to graduate so my daughters Breanna and Krystal can be proud of me. I can also get off all state help, which I would be happy about. I also would not be dependent on the child support like I am now. So, for me and my family, I made the decision to go back to school and get my teaching degree. When I finish school I will be able to provide for my family and not have to depend on anyone else. My dream to finish school, and be on the dean’s list is near. I have two years left and I am enjoying every minute of it. I found that I love to teach the pre-k class more than anything.

Why is it that in World War II, the Japanese Canadians...

Why is it that in World War II, the Japanese Canadians were known as the â€Å"enemy† but not the German Canadians? When Japan allied itself with Germany in World War II, the Japanese Canadians were ostracized by society. The exclusion of Japanese Canadians quickly escalated, and soon after the Japanese Canadians were removed from their homes and forced to live in internment camps. The Japanese Canadians had to suffer because their racial identity could be easily identified. The after effects caused by the Japanese internment camps had a long term impact on all of Canada. This brings up the question Whose views were changed because of the after effects from the Japanese internment camps? The after effects from the Japanese internment camps†¦show more content†¦After the Japanese internment camps, Canadians slowly started to be more informed about the conditions of internment camps and they realized the prejudice decisions they had made by sending the Japanese Canadian s there because they were from Japan. Due to the Japanese internment camps Canadians had to realize their mistake and face their own racism. Secondly, he after effects from the Japanese internment camps changed the views of the Japanese Canadians in regards to minority rights in Canada. This is because they realized that they couldnt just let the discrimination of the Japanese Canadians go and they demanded justice. After the Japanese Canadians were released from internment camps they were lost. Their house and possessions were sold off by the Canadian government without their permission, they had virtually nothing. On top of that the Japanese Canadians were given the choice to either relocate East of the Rockies or deport back to Japan. Soon after the Japanese Canadians had no choice and were forced exiles to Japan began. However things started to turn up in 1947 when the federal cabinets canceled the deportation policy, but the Japanese Canadians still wanted justice. The Japanese Canadians believed that it wasnt fair that they were treated so badly because they were from Japan origin. Even though they were a minority g roup they were still Canadian citizens and should be treated like Canadians. The Japanese Canadians were determine forShow MoreRelatedJapanese Language : Japanese And Japanese Culture1066 Words   |  5 PagesAlthough the Japanese language has been around for a long time, its roots of where it had been originated are still unclear. However, Japanese ranks as one of the world’s most important languages with over 126 million speakers. 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Marketing Management Of Ray Ban Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Management Of Ray Ban Sunglasses. Answer: Introduction Ray Ban is famous for manufacturing and distributing sunglasses across the globe and Ferrari is known for producing and distributing premium range of cars. They both have come up with an idea of producing ray ban sunglasses with Ferrari Scuderia collection and this report will include the components ofmarketing plan to promote and introduce the same in the Australian market. Australian market was chosen with the result obtained from the armlet research analysis conducted prior to developing themarketing plan in order to promote the Ray Ban Ferrari Scuderia collection in sunglasses. Primary variants of sunglasses manufactured by Ray Ban are wayfarers and aviators. In order to analyse the companys situation in the competitive business environment, SWOT and competitive analysis will be conducted. Additionally, the report will include the mission developed in order to promote the new range of sunglasses and the marketing financial objectives will also be discussed. With the view to prom ote the product in the market, marketing mix tool will be used for promoting describing the characteristics of the product and the process through which it will reaches to the customers. In the end, the report will include the action plan, implementation as well as the control measures in order to review the marketing plan components effectiveness. SWOT Analysis Strength The major strength with the product launched by the Ray-Ban will be their brand name as well as the Ferraris brand name. Combination of these two brand names will prove to be a great competitive advantage for the Ray-Ban. Quality of the products cannot be doubted. Hence, huge goodwill across the globe. Organization does not need to put many efforts in terms of promoting the new product as their products are already in demand due to the good market image. Ray-Ban and Ferrari Scuderia collection sunglasses will be a positive combination (Mohammed, Rashid Tahir, 2014). Weaknesses Due to premium brand, Ray-Bans sunglasses are bit costly and with the effect of this, these are non-affordable for medium class people. The major motive behind launching Ferrari Scuderia collection sunglasses are the promotion of Ferrari cars as well as to enhance the preciousness of the organization and this will also leads to increase in the price of the products. Only high-class people will be able to afford it. The motive of enhancing the sales may fail due to increase in the cost of the product as two exclusive brands are involved in this process. Opportunities As the design of the sunglasses will be unique and it may increase the demand of the product because majorly Ray-ban produces wayfarers and aviators. Launching of Ferrari Scuderia edition in the sunglasses will result in the enhanced demand for the product in the global market. Threats Existing brands in the sunglasses may result as the big threat for the Ray-Ban. Aggressive advertisement and promotional strategies used by primary competitors may decrease the demand of the new product launched in the target market (Klein, 2016). Oakley and Mauji Jim are the primary competitors of Ray-Ban in the international market. Competitive Analysis Oakley and Mauji Jim are the two primary competitors of Ray-Ban. They all are trading across the globe and with the trading, they have invested a huge part of their revenues in research development department in order to enhance the efficiency of their products and to decrease the competitors products demand. Oakley and Mauji Jim have the largest market share in the international market but both stands below in terms of international ranking. Oakley mainly produces stylish and trending sunglasses and Ray-Ban and Oakley, they are Child Companies of Luxottica group. Under this group, numbers of big brands are being included hence; Ray-Ban will not find it difficult to promote their new about to be launched sunglasses with Ferrari Scuderia edition in the target market. While evaluating the competitive analysis for the Ray-Ban, it was found that, no such big competitor is present in the market which can affect their market presence. Apart from this, if the plan for enhancing the sales a nd profits for the organization fails due to no interest shown by the consumers in the newly launched product, then it may affect the Ray-Bans market share and then their competitors can take over the brand value by delivering adequate products which can fulfil their needs (Kim Hyun, 2011). Mission of Ray-Ban Ray-Ban is known for producing premium class sunglasses in various designs and basically their frames are known for the classy look (Johnston Bate, 2013). This company was established in 1937 and till now it has a great market presence in almost every part of the country. Hence, promoting and generating the demand for the Ferrari Scuderia edition sunglasses will not be a difficult task for the organization. They are also known for delivering adequate quality products and since their establishment, quality of the products have been increased regularly with adopting various innovative strategies. The step of producing Ferrari Scuderia edition sunglasses range will be turns to be a positive decision in terms of achieving the desired goals and the objectives for the organization in the international market. Apart from this, it will also help the consumers to feel and experience ore classy and exclusive sunglasses (Helms Nixon, 2010). Marketing Objectives With the implementation off the new collection in the sunglasses range by Ray-Ban, following will be the first few months marketing objective: Being on the top position in their industry as well as to enhance the revenues. Minimum of 10% enhancement will be expected in terms of consumers ratio across the globe especially from the target market. Setting stores in the emerging markets from the view to gain the competitive advantage in the market (Gregor Hevner, 2013). Financial Objectives Ray-Bans expectations in terms of introduction of the exclusive imported edition sunglasses in financial terms for the first few months will be: Expectations will be bit high due to involvement of two big brands. Adequate demand and the positive response from the target market will be expected. Minimum of 20% rise in the revenues of the organization will be expected from the target market (Greer Ferguson, 2011). Reducing the cost of the production in terms of Ferrari Scuderia editions sunglasses from the perception of making more profits (Fischer, et. al., 2011). Marketing Mix This is the special tool which is used to promote the products using the products uniqueness and the special features involved in the product which can fulfils the consumers demand at the optimum. Ra-Ban has introduced the new range of sunglasses which is an inevitable combination i.e. Ray-Ban + Ferrari Scuderia edition. From the perceptions of the organization, this marketing plan will help them to enhance the market value of the company as well as this combination will also be liked by the consumers. Following are the basic components of marketing mix tool: Product: Ray-Ban is known for producing qualitative products and the main feature of their sunglasses are the protecting of deadly ultra violet rays i.e. UV rays which are very dangerous for the human eyes. This is the reason for high prices of the Ray-Bans sunglasses. The combination launched by Ray-Ban with Ferrari will helps the existing as well as the new customers of the organization to fulfil their needs and it will enhance the perception of the organization in consumers. Under this unique product, consumer will get the guaranteed quality product as both the companies have a great brand value as well as they both are known for delivering qualitative products to its consumers (Czepiel Kerin, 2012). Price: This product has been introduced with the view to enhance the demand of the products and to enhance the demand; price of this product has been set to the minimum. This will help the medium-class people to feel and take experience of the qualitative products as well as the uniqueness of the brand. This option will be adopted for the first few months in order to increase the revenues for the organization and then the normal pricing strategy will be implemented with adding a certain rate of profit over the cost of the products. Place: This product will be available with exclusive and authorised sellers of Ray-Ban and this decision is taken in order to remove the piracy of the original product. Availability of Ray-Ban and Ferrari Scuderia edition sunglasses at the authorised dealers will help the consumers to identify the original product and authorised dealers will provide the certificate of assurance for the reliability of the product. Apart from this, various other distribution techniques will be implemented through which consumers could get the new edition of sunglasses easily. Promotion: This technique is the crucial element of marketing mix technique as this will help organization to communicate in relevance with the new product to be launched in the target market. As the promotion of the new range of sunglasses will not be a difficult task for the organization as two premium brands are involved in the procedure of producing new and exclusive range of products. Being an exclusive range, limited number of pieces will be manufactured and this will be used as the effective tool for promoting the product so that instant results could be seen in terms of increase in the revenues for the organization (Cornelissen Cornelissen, 2017). Digital Marketing Communication plan This is a vital element of the marketing plan and this element is bit trending in these days, most of the companies use this technique for increasing the demand of the new products launched in the target markets. Through this tool, Ray-Ban will promote its new edition sunglasses on their official website, on numerous social media platforms, etc. As ray-ban has introduced the new rage of sunglasses with the involvement of Ferrari, hence; promotional campaign will be bit easy and attractive for the organization and this plan will help the organization to enhance the demand of the exclusive range of sunglasses as well as it will also enhance the market share of the organization in the global market (Brandt, Cazzaniga Hann, 2011). Action Plan Introduction of the diversity in the products launched will leads to enhancement in the consumer ratio (Armstrong, et. al., 2015). Making qualitative and attractive, classy designs will attract the consumers towards the exclusive range of t sunglass and it will leads to increase in the revenues for the organization. Setting outlets in the prime locations as well as in the most emerging markets of the target market will help the organization to enhance the demand of the new range of sunglasses. Ray-Bans sunglasses can be purchased with having no doubt and this increases the trust level for the company and the combination of Ferrari which is also known for delivering high quality cars in the market will boost up the experience of the consumers. Hence, customer satisfaction level will be achieved (Angeloska-Dichovska Mirchevska, 2017). Adaptation of cost-effective techniques and high qualitative products will help the organization to grow and expand its market value in the global market. To maximize the profitability of the organization, adequate strategies should be adopted so that appropriate measures could be adopted and cost of the production could be reduced as well as the wastages could also be managed in an adequate manner (Ang, et. al., 2015). Implementation and control plan In order to implement the above elements of the marketing plan, available resources with the organization needs to analysed and in order to achieve towards the goals and the objectives for the organization, appropriate research and evaluation techniques must be used. In terms of the controlling measures, whole plan will be analysed again with a view to detect any error (Akaka, Vargo Lusch, 2013). As the presence of error in the process of promotion of the new product can break the momentum as well as it can affect the demand as well as the revenues of the products. Hence, control measures will be adopted by reviewing the actual growth achieved by the organization with the expected growth (Aaker, 2010). Conclusion Involvement of the two major premium brands in the process of manufacturing subclasses will boost up the sales and the profitability of the organization will be achieved as expected. Ray-Ban and Ferrari Scuderia edition in the sunglasses will provide adequate quality and safety from the harmful UV rays. Thus, it can be concluded that the above marketing plan will help the organization to convert the desired objectives into reality. References Aaker, D. (2010). Marketing Challenges In The Next Decade.Journal Of Brand Management,Vol. 17 (5), Pp. 315. Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The Complexity Of Context: A Service Ecosystems Approach For International Marketing.Journal Of Marketing Research,21(4), 1-20. Ang, S. H., Benischke, M. H., Doh, J. P. (2015). The Interactions Of Institutions On Foreign Market Entry Mode.Strategic Management Journal,36(10), 1536-1553. Angeloska-Dichovska, M., Mirchevska, T. P. (2017). Challenges Of The Company In The New Economy And Development Of E-Business Strategy.Strategic Management,22(2), 27-35. Armstrong, G., Kotler, P., Harker, M. And Brennan, R., 2015.Marketing: An Introduction. Pearson Education. Brandt, F. S., Cazzaniga, A., Hann, M. (2011). Cosmeceuticals: Current Trends And Market Analysis. InSeminars In Cutaneous Medicine And Surgery. Frontline Medical Communications. Vol. 30, No. 3, Pp. 141-143. Cornelissen, J., Cornelissen, J. P. (2017).Corporate Communication: A Guide To Theory And Practice. Sage. Czepiel, J. A., Kerin, R. A. (2012). Competitor Analysis.Venkatesh Shankar And Gregory S. Carpenter, Handbook Of Marketing Strategy, Edward Elgar, Pp. 41-57. Fischer, M., Albers, S., Wagner, N., Frie, M. (2011). Practice Prize WinnerDynamic Marketing Budget Allocation Across Countries, Products, And Marketing Activities.Marketing Science,Vol. 30 (4), Pp. 568-585. Greer, C. F., Ferguson, D. A. (2011). Using Twitter For Promotion And Branding: A Content Analysis Of Local Television Twitter Sites.Journal Of Broadcasting Electronic Media,Vol. 55 (2), Pp. 198-214. Gregor, S., Hevner, A. R. (2013). Positioning And Presenting Design Science Research For Maximum Impact.Mis Quarterly,Vol. 37 (2), Pp. 337-355. Helms, M. M., Nixon, J. (2010). Exploring Swot AnalysisWhere Are We Now? A Review Of Academic Research From The Last Decade.Journal Of Strategy And Management,Vol. 3 (3), Pp. 215-251. Johnston, R. E., Bate, J. D. (2013).The Power Of Strategy Innovation: A New Way Of Linking Creativity And Strategic Planning To Discover Great Business Opportunities. Amacom Div American Mgmt Assn. Kim, J. H., Hyun, Y. J. (2011). A Model To Investigate The Influence Of Marketing-Mix Efforts And Corporate Image On Brand Equity In The It Software Sector.Industrial Marketing Management,Vol. 40 (3), Pp. 424-438. Klein, D. B. (2016). Unfolding The Allegory Behind Market Communication And Social Error And Correction. Mohammed, A. A., Rashid, B. B., Tahir, S. B. (2014). Customer Relationship Management (Crm) Technology And Organization Performance: Is Marketing Capability A Missing Link? An Empirical Study In The Malaysian Hotel Industry.Asian Social Science,10(9), 197.